50% of Women Shop for Men in the Sales, says Survey by StyleGun

Women's tendency to shop for their men in the sales has been exclusively revealed in a new study by soon-to-launch men's online clothing store, StyleGun.com.

Mothers, sisters, wives and girlfriends; women of all walks of life have been exposed once and for all as big time bargain hunters when it comes to buying clothes for their male counterparts.

In the survey, which had 125 respondents, online shoppers were interviewed about their habits when shopping for men's clothing, with some interesting results.

StyleGun's creative director, Rachel Butterworth commented: 'The results of the research reveal an interesting gulf in attitudes between the sexes.'

While men were keen to dress themselves in the latest styles, women who purchased clothes for their partners were revealed to be much more likely to wait for the seasonal sales to do so.

Precisely 50% of all female respondents confessed they were most likely to shop for their men during the sales, while 41% revealed they tend to buy only when he 'needs something for work'.

Unfortunately for men, if you let your partner shop for you, you may end up getting less than you bargained for. 45% of women who shop for their partners said they would spend less than ?100 per shop and most shop for their men just a couple of times a year (64%). Men, on the other hand, were likely to spend in excess of ?100 per shop.

According to Butterworth, these survey results show how important it is for men to take an interest in their own apparel. 'It may be a kindly gesture, but these ladies are dressing their men in last season's cast offs' she said. 'Perhaps the men who are leaving this task to the women in their lives should up their game.'

'I would advise men who care about their look to pip their partners to the post, shopping for what they need, sooner, rather than settling for the remnants of the high street's latest spring clean!'

StyleGun uses women's coats an innovative new technology called BodyMap to help men shop quickly online for clothes that will suit their build, colouring and style preferences.

As a welcoming offer, StyleGun are giving you the chance to win ?1,000 worth of clothes if you sign up before April 5th.